Is the taboo around male make-up disappearing?

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With men from popular reality TV shows like Geordie Shore and Made in Chelsea endorsing cosmetics, and beauty bloggers and brands championing the trend, male make-up is in the limelight.
L'Oreal's UK boss, Vismay Sharma, said it was no longer a taboo for the "selfie generation" to use cosmetics and that we could see male-targeted make-up counters in department stores in "five to seven years".
A growing number of young men are wearing make-up and big brands are embracing the trend. Could the stigma around male cosmetics finally be disappearing?

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